ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.

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Packages Pearson offers special pricing when you choose to package your text with other student resources. Like Principles of Marketingour essentials text brings together theory and practice. This book is also available with MyMarketingLab. You have selected a title that is subject to further approval. Put a spotlight on marketing in the real world with unique mini-simulations. Written in a lively style with great design, Essentials of Marketing features the following:.


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If you do not have an IRC account, you can request access here. Account Options Sign in. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.

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Explore our range of textbook content across the disciplines and see how you dssentials create your own textbook or eBook. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

Websites and online courses Brassington: This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. The text is well positioned for students to cover all the key marketing topics in a concise format. If you’re interested in creating a cost-saving pettitg for your students, browse our available packages below, or esseentials your Pearson Account Manager to create your own package.